\u003c/p>\u003cp>鳳凰網(wǎng)財(cái)經(jīng)訊6月28-29日,“2025中國(guó)企業(yè)出海高峰論壇”在深圳舉行,本次論壇由鳳凰網(wǎng)主辦,雪花超高端系列品牌-醴首席贊助合作,中國(guó)企業(yè)出海全球化理事會(huì)聯(lián)合主辦,以“為開(kāi)放的世界”為主題,旨在全球產(chǎn)業(yè)鏈深度重構(gòu)之際,為中國(guó)企業(yè)搭建思想碰撞、資源對(duì)接、規(guī)則對(duì)話的高端平臺(tái),系統(tǒng)性破解出海難題,共探生態(tài)共贏轉(zhuǎn)型路徑。\u003c/p>\u003cp>在閉幕對(duì)話環(huán)節(jié),全球化智庫(kù)(CCG)副主任、蘇州大學(xué)講席教授高志凱談到中國(guó)企業(yè)“不出海就出局,一出海就出局”的困境,呼吁企業(yè)“千萬(wàn)不要躺平”。\u003c/p>\u003cp class=\"detailPic\">\u003cimg class=\"empty_bg\" data-lazyload=\"https://x0.ifengimg.com/ucms/2025_27/18EDDBDAD654F08E249C53D54B6DE108F71EC07A_size271_w1600_h1067.jpg\" src=\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEXy8vJkA4prAAAACklEQVQI12NgAAAAAgAB4iG8MwAAAABJRU5ErkJggg==\" style=\" width: 640px; height: 426px;\" alt=\"全球化智庫(kù)(CCG)副主任、蘇州大學(xué)講席教授高志凱\" />\u003c/p>\u003cp class=\"picIntro\">全球化智庫(kù)(CCG)副主任、蘇州大學(xué)講席教授高志凱\u003c/p>\u003cp>他建議,中國(guó)企業(yè)出海可以參考德國(guó)企業(yè)在中國(guó)的成功經(jīng)驗(yàn)。他舉例,作為江蘇太倉(cāng)人,他觀察到太倉(cāng)現(xiàn)在幾乎已經(jīng)成為了“德國(guó)小鎮(zhèn)”,這里有400多家德國(guó)企業(yè),形成集群化發(fā)展,當(dāng)?shù)厥腥荻紖⒖剂说聡?guó)風(fēng)格,比如開(kāi)啤酒館,做德國(guó)學(xué)校及培訓(xùn)中心等。\u003c/p>\u003cp>同樣的,在北京燕山也有一個(gè)德國(guó)商會(huì),這里為德國(guó)中小企業(yè)提供了低成本的辦公空間、孵化器等,幫助缺乏中國(guó)市場(chǎng)經(jīng)驗(yàn)的德國(guó)企業(yè)降低后顧之憂。很多德國(guó)中小企業(yè),尤其是家族式小微企業(yè),來(lái)到中國(guó)市場(chǎng),既陌生又缺乏信任,但只要進(jìn)入德國(guó)商會(huì),便能獲得安全感。高志凱建議,中國(guó)企業(yè)可以仔細(xì)研究德國(guó)企業(yè)進(jìn)入中國(guó)市場(chǎng)的系統(tǒng)化模式。\u003c/p>","type":"text"}],"currentPage":0,"pageSize":1},"editorName":"秦沛潔","editorCode":"PF207","faceUrl":"http://ishare.ifeng.com/mediaShare/home/607286/media","vestAccountDetail":{},"subscribe":{"type":"vampire","cateSource":"","isShowSign":0,"parentid":"0","parentname":"財(cái)經(jīng)","cateid":"607286","catename":"鳳凰網(wǎng)財(cái)經(jīng)","logo":"http://d.ifengimg.com/q100/img1.ugc.ifeng.com/newugc/20171106/10/wemedia/9ff3c57464be746cf440328dfd37fd22b47f17cb_size18_w200_h200.png","description":"鳳凰網(wǎng)財(cái)經(jīng)官方賬號(hào)","api":"http://api.3g.ifeng.com/api_wemedia_list?cid=607286","show_link":1,"share_url":"https://share.iclient.ifeng.com/share_zmt_home?tag=home&cid=607286","eAccountId":607286,"status":1,"honorName":"","honorImg":"http://x0.ifengimg.com/cmpp/2020/0907/1a8b50ea7b17cb0size3_w42_h42.png","honorImg_night":"http://x0.ifengimg.com/cmpp/2020/0907/b803b8509474e6asize3_w42_h42.png","forbidFollow":0,"forbidJump":0,"fhtId":"82146729","view":1,"sourceFrom":"","declare":"","originalName":"","redirectTab":"article","authorUrl":"https://ishare.ifeng.com/mediaShare/home/607286/media","newsTime":"2025-07-01 07:09:09","lastArticleAddress":"來(lái)自北京市"},"filterMediaList":[{"name":"鳳凰網(wǎng)財(cái)經(jīng)","id":"607286"},{"name":"國(guó)際財(cái)聞匯","id":"1609082"},{"name":"銀行財(cái)眼","id":"1444240"},{"name":"公司研究院","id":"1612328"},{"name":"IPO觀察哨","id":"1601888"},{"name":"風(fēng)暴眼","id":"1601889"},{"name":"出海研究局","id":"1613468"},{"name":"封面","id":"540061"},{"name":"前行者","id":"1580509"},{"name":"凰家反騙局","id":"1596037"},{"name":"康主編","id":"1535116"},{"name":"啟陽(yáng)路4號(hào)","id":"1021158"},{"name":"財(cái)經(jīng)連環(huán)話","id":"7518"}]},"keywords":"中國(guó)企業(yè),德國(guó),高志凱,企業(yè),太倉(cāng),中企,中小企業(yè),智庫(kù),鳳凰網(wǎng),蘇州大學(xué)","safeLevel":0,"isCloseAlgRec":false,"interact":{"isCloseShare":false,"isCloseLike":false,"isOpenCandle":false,"isOpenpray":false,"isCloseFhhCopyright":false},"hasCopyRight":true,"sourceReason":"","__nd__":"ne883dbn.ifeng.com","__cd__":"c01049em.ifeng.com"};
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for (var i = 0,len = adKeys.length; i 鳳凰網(wǎng)財(cái)經(jīng)訊6月28-29日,“2025中國(guó)企業(yè)出海高峰論壇”在深圳舉行,本次論壇由鳳凰網(wǎng)主辦,雪花超高端系列品牌-醴首席贊助合作,中國(guó)企業(yè)出海全球化理事會(huì)聯(lián)合主辦,以“為開(kāi)放的世界”為主題,旨在全球產(chǎn)業(yè)鏈深度重構(gòu)之際,為中國(guó)企業(yè)搭建思想碰撞、資源對(duì)接、規(guī)則對(duì)話的高端平臺(tái),系統(tǒng)性破解出海難題,共探生態(tài)共贏轉(zhuǎn)型路徑。 在閉幕對(duì)話環(huán)節(jié),全球化智庫(kù)(CCG)副主任、蘇州大學(xué)講席教授高志凱談到中國(guó)企業(yè)“不出海就出局,一出海就出局”的困境,呼吁企業(yè)“千萬(wàn)不要躺平”。 全球化智庫(kù)(CCG)副主任、蘇州大學(xué)講席教授高志凱 他建議,中國(guó)企業(yè)出海可以參考德國(guó)企業(yè)在中國(guó)的成功經(jīng)驗(yàn)。他舉例,作為江蘇太倉(cāng)人,他觀察到太倉(cāng)現(xiàn)在幾乎已經(jīng)成為了“德國(guó)小鎮(zhèn)”,這里有400多家德國(guó)企業(yè),形成集群化發(fā)展,當(dāng)?shù)厥腥荻紖⒖剂说聡?guó)風(fēng)格,比如開(kāi)啤酒館,做德國(guó)學(xué)校及培訓(xùn)中心等。 同樣的,在北京燕山也有一個(gè)德國(guó)商會(huì),這里為德國(guó)中小企業(yè)提供了低成本的辦公空間、孵化器等,幫助缺乏中國(guó)市場(chǎng)經(jīng)驗(yàn)的德國(guó)企業(yè)降低后顧之憂。很多德國(guó)中小企業(yè),尤其是家族式小微企業(yè),來(lái)到中國(guó)市場(chǎng),既陌生又缺乏信任,但只要進(jìn)入德國(guó)商會(huì),便能獲得安全感。高志凱建議,中國(guó)企業(yè)可以仔細(xì)研究德國(guó)企業(yè)進(jìn)入中國(guó)市場(chǎng)的系統(tǒng)化模式。
高志凱談中企出海:學(xué)習(xí)德國(guó)企業(yè)到中國(guó)是怎么成功的


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